Farmers

Maano: Empowering Zambian Farmers through UX/UI Research & Marketplace Design

Our business challenge

WFP and UNCDF worked with YUX and Amarante Consulting to transform the user experience of Maano, a digital marketplace for farmers in Zambia.

UNCDF joined forces with WFP as they saw that all of these challenges could be solved by improving the user experience (UX) of the app and enriching the Maano ecosystem with digital financial services dedicated to farmers.