Orange Senegal is undertaking a major digital transformation pushed by the rapid evolution of their competitor’s landscape.
Since 2017, YUX is working side to side with its digital and IT departments to bring UX methodologies to their daily routines and accelerate their product development cycles.
Case study on savings behavior of traders and informal sector employees in Senegal.
The challenge:
The informal in Africa … is often considered a big black hole. This is especially true when you want to start a project in this environment. What’s going on there? What are the financial flows that pass through it? By which channels? Cash, Mobile Money, in kind? What social and psychological factors underlie the decisions of the actors of the informal?